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Be Afraid

Theres a real risk for negative events in their life.

*People are becomming highly addicted to one of the worlds most devistating causes in death and disease. It is estimated that approximately 1/3 of all cancer deaths worldwide are attributable to tobacco products.

It is very likely that this negative event will happen if they don't adopt the behavior.

*Reduce smoking or your health will be affected by tobacco products that are toxic and addictive.

It is likely the negative event wont happen if they adopt the bahavior.

*Quit smoking, break the addiction, save your money, health and life.

There are specific steps you can follow to do the behavior.

*There are crucial steps to take in order to achieve your goal and break your dependance from tobacco addiction. These include:

-nicotine patch
-nicotine gum
-nicotine nasal spray
-non nicotine medication which reduces both withdrawl symptoms and the urge to smoke

Distractors

Make the change and quit smoking.

Two-Sided Message

Your side: you shouldn't use smoking as a way to deal with stress.

Other side: People turn to smoking as a stress reliever.

Your side proving they're wrong: There are other alternatives to relieve stress, smoking is not the answer.

Obama as a credible communicator

Barack Obama as a credible communicator in trying to get people to change their smoking behaviors because he is trustworthy, as well as an expert, not necessarily in the area of smoking, but as our nations president he is invested in the will being of individuals and has credible characteristics and the message he portrays has a great effect on how much it will persuade a person.

Attractive

Based on classical conditioning, getting individuals to reduce or quit their smoking habits is paired with an attractive person who is a non-smoker and posses qualities that are persuasive portraying the idea that if you do not smoke, you will be attractive and not suffer from the negative effects that smoking has on your physical features and health concerns.

Intensity, Strong Effects

These types of images portray the behavioral principle of intensity based on the more perceptually intense message that is being portrayed through either good or bad images in a strong manner with a direct message, aiming to strengthen the effects on smokers and increase the positive behavior of quitting.