I Put it Out Because...

The "I put it out because.." slogan and the different reasons as to why one "put it out" implying the act of quitting, is the behavioral principle of repitition, based on the idea that the more frequently one would be exposed to such an ad pairing quitting cigarette smoking with messages that result positively and effect individuals directly, relating to feelings of loving yourself as well as others loving you, saving your life, and implying to those that they can do it too.